A Different Eye


“Seeing the extraordinary in the ordinary”

This phrase may be more easily digested in paper than in practice. However, I think it’s not as utopian as it seems. Let me tell you why. This I’ve learn through photography.

I think we have all experienced the famous “block” at least one time in our lifes. We get stunned and keep trying the same thing we’ve been doing expecting different results or, we stay put staring at the emptiness waiting for some kind of muse to come and rescues us from our mental paralysis.

We don’t realize that what all we need is a different approach, a bit of fresh air, if you will. And here is where the ordinary can save our lives. A slight change in the point of view can create something wonderful.

Whatever it is, look at it from different angle, jump, crouch, climb on a chair, flip it, look for an unusual association and escape the commonplace.

With photography we are usually advised to leave the house, explore, go beyond our four walls. However, I recommend the opposite. Stay home and, as an exercise, take what’s most common to your eyes, whatever you think would be the most boring and ordinary thing to photograph, take it’s picture and have fun with it. Try to see it in a different way.

And this apllies, not only to photography, but to many other things. I would dare to say you can aply this line of thought in any aspect of your life. For example, in advertising, many of the best  campaigns have used this practice, very effectively, to give an original approach to their communications and stand out from the bunch.


So, here is my advice. Train your eyes and your mind to see the uniqueness of things and use their essence to the fullest. Apply it to your life entirely. In your work, your hobbies, your problems and find the extraordinary in the ordinary.